On October 27th, 2009, NADA released the results of their 2009 Bi-Annual Survey of Dealerships Satisfaction with Dealer System Providers’ Products and Services. Friedman-Swift Associates, a neutral 3rd party, conducted the survey with 984 dealership employees responding. I like to thank everyone who participated in the study as it is a vital benchmark for the DMS industry.

Click here to download more information about the 2009 NADA Survey Results.

DealerTrack DMS, formally known as Arkona, made dramatic improvements from 2007’s survey and outperformed industry in 2009’s survey. Our 2007 survey results were consistent with the industry average but we knew we could perform at a much higher level. Our DMS team set high goals and has worked extremely hard over the last two years to achieve them. I’m very proud of our accomplishments and I can’t wait to see what we’ll achieve in the next two years.

While we are very pleased that DealerTrack has risen well above the industry average, it’s concerning that the industry as a whole has failed to perform at an acceptable level. We plan to lead the industry in customer satisfaction and continue to develop a Dealer Management System that truly satisfies with robust functionality, low prices, and great customer service. Our hope is that the industry follows our lead and reverses their negative trend.

Tags: 2009 NADA survey, auto dealer managment software, auto dealer software, Auto Dealer Surveys, car dealer software, Dealer Management System, dealer managment system, NADA, National Automobile Dealer Association

This entry was posted on Monday, November 9th, 2009 at 1:00 am and is filed under Hot Topics, Industry Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.